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Be Careful of GREENWASH!
As the demand for green products has accelerated, manufacturers have increasingly used green as a hook to market products, with little or no verification of the data being reported. Marketers have learned that green is gold and have bent over backwards to tout the greenness of their products and that has contributed to confusion about which environmental claims are actually true.
Manufacturers are doing it because they know the public wants green and they want to sell product, says Michael Italiano, president and CEO of Sustainable Products Corp. Its rampant throughout the market right now.
The Federal Trade Commission has gotten involved too, publishing a list of Environmental Marketing Guidelines that give manufacturers a list of rules to follow, as well as phrases and clichés to avoid, when marketing products as green.
The lawsuits, marketing guidelines and the self-policing nature of the industry have been effective at curbing blatant greenwash. However, instances of inadvertent and minor greenwash are still quite prevalent. Green product certifications and labels can be effective tools to help ensure consumers are buying what a manufacturer says they are buying.
Read more Information about Green Certifications
What
is Green Technology really?
Green Technology (abbreviated as greentech) or environmental technology (abbreviated as envirotech) or clean technology (abbreviated as cleantech) is the application of the environmental science to conserve the natural environment and resources, and to curb the negative impacts of human involvement. Sustainable development is the core of environmental technologies. When applying sustainable development as a solution for environmental issues, the solutions need to be socially equitable, economically viable, and environmentally sound.
http://www.green-technology.org/what.htm
http://www.scienceprog.com/is-green-technology-really-green/
Home Buyers Want to Save Energey - But Only at Right Price
RISMEDIA, September 19, 2009—Even though prospective home buyers want the benefits of new, more efficient homes, they are unwilling to pay much more for a “green” home, according to a recent member survey from the National Association of Home Builders (NAHB). Read More...
As the demand for green products has accelerated, manufacturers have increasingly used green as a hook to market products, with little or no verification of the data being reported. Marketers have learned that green is gold and have bent over backwards to tout the greenness of their products and that has contributed to confusion about which environmental claims are actually true.
Manufacturers are doing it because they know the public wants green and they want to sell product, says Michael Italiano, president and CEO of Sustainable Products Corp. Its rampant throughout the market right now.
The Federal Trade Commission has gotten involved too, publishing a list of Environmental Marketing Guidelines that give manufacturers a list of rules to follow, as well as phrases and clichés to avoid, when marketing products as green.
The lawsuits, marketing guidelines and the self-policing nature of the industry have been effective at curbing blatant greenwash. However, instances of inadvertent and minor greenwash are still quite prevalent. Green product certifications and labels can be effective tools to help ensure consumers are buying what a manufacturer says they are buying.
Read more Information about Green Certifications
What
is Green Technology really?Green Technology (abbreviated as greentech) or environmental technology (abbreviated as envirotech) or clean technology (abbreviated as cleantech) is the application of the environmental science to conserve the natural environment and resources, and to curb the negative impacts of human involvement. Sustainable development is the core of environmental technologies. When applying sustainable development as a solution for environmental issues, the solutions need to be socially equitable, economically viable, and environmentally sound.
http://www.green-technology.org/what.htm
http://www.scienceprog.com/is-green-technology-really-green/
Home Buyers Want to Save Energey - But Only at Right Price
RISMEDIA, September 19, 2009—Even though prospective home buyers want the benefits of new, more efficient homes, they are unwilling to pay much more for a “green” home, according to a recent member survey from the National Association of Home Builders (NAHB). Read More...